What if…
We dropped Steph Curry's new
signature sneaker via drone?
The Ask:
Make Steph Curry's new signature shoe famous. Disrupt the expected and find ownability with a unique and memorable launch.
The Answer:
Mimicking Steph Curry's ability to launch from anywhere at any moment, we devised an idea to unleash the world's first sneaker drop via drones.
The Results:
Engaged fans from over 150 countries and garnered over 16,000,000 social media impressions and more than 119,000,000 media impressions.
Role: Creative Director / Art Direction
Agency: RED
To break through in the sneaker world, you must find ways to divert attention from the brands that generally dominate the space. With a sneaker industry first, we dropped Steph Curry's new signature shoe via drone in the Bay Area.
Drone Droppin
We built a custom app allowing fans to navigate an interactive map of the Bay Area, revealing clues and directions guiding them to our secret drop zones for a chance to grab a signed pair of the new Curry 4's.
For The Hunt
NEXT PROJECT