What if…
We immortalized a loved one during Día De Los Muertos with a tattoo from the legend himself, Nikko Hurtado?
The Ask:
In honor of Dia De Los Muertos, how do we celebrate family and the ones who have come before us? The ones who vive tu estrella.
The Answer:
Partner with Nikko Hurtado (The goat of portraiture tattoos) and throw a contest for fans to honor past loved ones on social for a chance to win a "Tattoo of a lifetime" by the man himself.
Role: Group Creative Director / Art Direction
Agency: Cashmere
We created custom content celebrating people like Nikko who choose to do things their way and announce our "Tattoo of a Lifetime" contest. We asked our followers to share a picture and a brief story on social media about who they would like to honor and immortalize on their skin.
The Announce
We took to social to share Nikko's story and promote the once-in-a-lifetime opportunity to be permanently tagged by Nikko. Fans were asked to upload a photo and a brief message about who and why they deserved to be immortalized.
The Tag of a Lifetime
The winner was chosen, and the immortalization began. We captured the whole process from start to finish. Following Nikko's intricate process, our winners' loved one forever inked in remembrance on their skin.
Inked for Life
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