What if…
We brought a whole new energy to one of the most iconic teams in the NFL?
The Ask:
Rethink the overall brand positioning and design for the LA Chargers as they settle into their new stadium and home in Los Angeles.
Redefine what it means to be a Charger. Building on their storied past, we developed a completely reimagined franchise-wide brand strategy and positioning. By infusing this new energy and mindset into the organization, we created a fresh and exciting way for the Chargers to show up. This included redesigned uniforms, logos, social strategy and a super-expressive brand kit that captures the essence of what it means to be a Charger. So, let’s #BTFU!
The Answer:
Role: Creative Director / Art Direction
Agency: 160over90
A revised logo, new fonts, and a myriad of electrified graphics, including a full suite of custom emojis for every occasion. We built this brand system to stand out in LA and across the entire NFL for years to come.
Brand New Brand Kit
To help get the word out on our new look, we built custom social content showcasing the fresh digs and got people excited about what's to come for their favorite team's favorite team.
Go Shock the World
When you're updating one of the most iconic uniforms in the NFL, it's a big deal. To get our fans hyped and primed to #BTFU, we created a proper video to show how we made the best, even better. Our pure electric design system was infused into every stitch.
Pure Electric Drip
NEXT PROJECT