What if…
We told people to not watch the return of AMC’s most anticipated show?
As Preacher returns for its 3rd season, use a social first approach and completely rethink how AMC’s most controversial show is marketed. Excite the existing fanbase, intrigue new audiences and create buzz wherever possible.
The Ask:
The Answer:
Create a self-aware, unapologetic, IYKYK campaign that lets the shows crude and often offensive story lines do the talking. A mind controlling preacher, a drug addicted vampire, God on a sex vacation in New Orleans… you get the idea, this campaign practically writes itself, and if it offends you, well…
Role: Creative Director / Art Direction
Agency: RED
This bold approach allowed for a ton of creative freedom. Instead of tiptoeing around the shows brash and offensive nature, we leaned into it, we celebrated it. We let our motley cast speak for themselves. If you don’t like it, don’t watch it. We even put the shows negative reviews on blast to spark curiosity, intrigue and excite the show's strong cult following.
Let the Show Do the Talking
We took some of the most controversial scenes from the lore of Preacher and presented them as fact across our social feeds. This let the scenes do the talking and would make even the casual scroller ask, "What the Hell?"
IYKYK…
We made sure we had a buttload of content to fill the feeds all season long. We leveraged our custom assets to create repeatable content series and scroll stoping posts, keeping our fans engaged and most others enraged.
Every Damned Day
NEXT PROJECT