#ItHitsDifferent
WWE 2K is one of the most storied franchises in video game history. For over 20 years devoted fans across the globe have put countless hours in the virtual ring. With the forfeiting of the 2K21 release 2K tasked us to completely reimagine the WWE 2K franchise and build a global campaign to promote the highly anticipated 2K22 release.
Our answer was simple. Bring WWE Superstars and 2K game devs together to create the most epic game imaginable and showcase all the ways that WWE 2K22 Hits Different.
WWE 2K22 It Hits Different
WWE 2K22 Announce Spot
WWE 2K22 Launch Spot
We brought in Machine Gun Kelly as the executive producer for the games soundtrack.
