Creating exclusivity and anticipation are critical in driving interest for a sneaker release. For Steph Curry & Under Armour, we wanted to create an experience that hasn’t been done before.
We delivered 30 exclusive pairs of Curry4 shoes via drones to different locations around the Bay Area. After months of meticulous preparation -- securing permits from 7 government agencies, fabricating custom industrial-strength drones, training FAA-licensed pilots to fly from boats and deliver packages in 40 mile per hour winds -- we were ready for launch.
