What if…
We completely rethought how fans experience some of the world’s biggest festivals?
Develop an evergreen experiential concept that allows T-Mobile to consistently and uniquely show up at festivals and sporting events nationwide. A concept that creates a best-in-class experience for our customers and creates FOMO for non-customers.
The Ask:
With the Band at Club Magenta, a first-of-its-kind immersive experience for fans. An all-inclusive VIP club that connects attendees with the best views of the stage, private bars, places to chill out, charge up, get exclusive meet and greets, and custom swag—a magenta beacon of how T-Mobile always puts its customers first and makes every guest feel like they are with the band.
The Answer:
Role: Group Creative Director / Art Direction
Agency: 160over90
With The Band
Before we could welcome fans into Club Magenta, we had to develop a concept that connects fans to the festival and puts T-Mobile customers first. A concept that delivers an immersive VIP experience that works for the entire festival season.
The Concept:
The festival experience as an average person is one thing. But the festival experience as someone "with the band" differs entirely. Concierge service. Private bars. Green room amenities. Backstage and VIP passes. Meet and greets with artists. All at your fingertips. When you're with T-Mobile, you're "With The Band." This concept champions T-Mobile's customer-first approach and delivers attendees an immersive experience only T-Mobile could pull off.
The Look & Feel:
Roadie POV, plush furniture, musical instruments and equipment as design elements to anchor a space that resembles the locations you find yourself when you’re with the band: The Magenta (red) Carpet, The Magenta (green) Room, The Studio, The Dressing Room, and The Best View in the House.
@Lollapalooza
@Stagecoach
@Watershed
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